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Early in 2003, Worldwide Hospitality Management Marketing (a group of hospitality executives headed by Fran Kercheval), were approached by interested developers, to put together a preliminary business plan to open a series of private nightclub/restaurants for members and their guests throughout China. WHMM has been working with these Chinese businessmen who expressed an interest in developing the clubs to attract young professional couples for leisure and to provide an appropriate, yet exciting place for business people to conduct client entertainment.

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The WHMM group was approached because of their successful experience in developing and managing Playboy Clubs in second tier cities in the United States in the early 80s as the Playboy Clubs in the major cities had begun to decline. The Chinese businessmen were interested in some of the characteristics that made the Playboy clubs successful, but did not want the negativity associated with the Playboy culture. They were also interested in a companion magazine, to help promote and chronicle this active new lifestyle of the countrys young professionals.
 
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